Brand innovation: Built from consumer insight

We turn consumer needs and expectations into superior experiences by listening and responding quickly. Our latest innovations reflect how people live today, shaped by daily behaviors and emerging trends, then designed to fit seamlessly into real–life routines.

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Clorox PURE Allergen Neutralizer

Created for today’s allergy sufferers, Clorox PURE delivers everyday defense against household allergens.* It’s a new, easy daily routine for air and fabrics, developed with allergists to help stop allergens before they become allergies.

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Glad’s ForceFlex MaxStrength

Built for the way people really take out the trash, Glad ForceFlex MaxStrength features a reinforced top, designed to handle heavy loads and everyday messes with fewer rips, fewer spills, and more confidence.

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Hidden Valley Ranch made with Avocado Oil

This new offering is designed for wellness‑minded consumers, delivering the craveable ranch taste they love, made with 100% avocado oil.

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Fresh Step Odor Shield Lightweight with Gain Fresh scent

This new formulation delivers powerful odor control in a lightweight option, plus a new jug pack that’s easier to carry, pour, and store.

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*^{Neutralizes non-living pollen, dust mite matter, pet dander spray contacts when used as directed.}

Home & professional care

Home & professional care

Keeping homes and businesses clean and clothing fresh.
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Around the home

Around the home

Helping people thrive in  their homes.
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Wellness

Wellness

Making well-being part  of the daily routine.
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Brand innovation: Built from consumer insight