Celebrating IPs who are ‘Protecting With Purpose’
By Kristina Vannoni, Associate Director, Healthcare Marketing, and Jessica Knowles, Director, Brand Engagement and Capabilities – Clorox Healthcare
Infection preventionists play a vital role in safeguarding people from healthcare-associated infections. Their dedication to protecting patients, hospital staff and visitors against infections in healthcare environments inspired the launch of Clorox Professional’s “Protecting With Purpose” marketing campaign
Highlighting our commitment to public health, the campaign showcases these professionals and what motivates them to protect with purpose. We captured some of their stories at a recent meeting of Association for Professionals in Infection Control and Epidemiology, the professional association representing IPs. Thanks to a long–standing CloroxPro partnership with APIC, we are able to continually expand our understanding of our end users to better serve their needs.
Throughout its 111-year history, The Clorox Company has been dedicated to infection prevention. Clorox Healthcare supports today’s healthcare professionals through product solutions, educational tools and other resources to help keep this community and the healthcare facilities where they work clean and safe.