Clorox Chile supports children’s education through new campaign
The Clorox brand has launched a campaign to help all boys and girls in Chile have a better future and thrive.
“El Presente tiene Futuro” — which translates to “The Future Is Today” — seeks to create clean, safe learning environments for kids and empower students and teachers with sustainable hygiene practices. At the same time, it aims to establish a greater presence for our brand in the community.
The campaign is being conducted in partnership with the nonprofit Desafío Levantemos, which serves as a bridge between those who need help and those who want to help. Since 2010, it’s led over 700 projects, benefiting more than 1 million people.
Why it matters
Every child deserves a clean, safe learning space. This initiative strengthens the brand’s commitment to positively impact the community.
Our plan
During fiscal year 2025, the brand is focusing on three key areas:
- Donations: Supplying 80,000 units of cleaning and disinfecting products to over 200 rural schools.
- Training: Educating students and teachers on sustainable hygiene and disinfection practices.
- Volunteering: Our team will help clean and restore schools, improving conditions for students.
The initiative was promoted through a kickoff campaign in early November:
- Media outreach: Gained close to 2 million impressions with top-tier outlets.
- Use of influencers: Reached an additional 1 million people.
Check out this video highlighting the initiative, with voices including the brand’s nonprofit partner, students and teachers — and even some superheroes of cleanliness!