EverClean litter recognized by JD.com as Pet High-Growth Trend Brand in China
Raymond Law, General Manager – Greater China and Korea
It’s not easy to stand out during one of China’s biggest shopping moments, but our International Business Unit’s EverClean litter brand did just that on JD.com during this year’s 618 Grand Promotion — and built on strong results across the second half of fiscal year 2026 . Strong teamwork, sharp execution and a close read on consumer needs helped our brand earn JD.com’s 2026 Pet High-Growth Trend Brand recognition.
Why it matters
JD.com, also known as Jingdong, is one of China’s largest e-commerce and retail groups. Its annual 618 Mid-Year Shopping Festival is JD’s flagship promotion and one of the most competitive shopping windows of the year for consumer brands, comparable to Black Friday in Western markets. Each year, JD recognizes high-growth brands for strong sales growth, market influence and channel operations, making the JD Pet High-Growth Trend Brand honor a meaningful industry endorsement for pet brands in China.
EverClean by the numbers
+20%
sales growth during the 618 promotion
+30%
year-over-year sales growth in FY26
#1
imported cat litter brand on JD.com
What drove the win
The team used five focus areas to grow in China’s competitive cat litter market and strengthen EverClean’s position with new and returning consumers:
- Consumer acquisition: Trial sizes and a premium pet food partnership helped bring in new consumers and encouraged repeat purchases.
- Marketing relevance: Consumer insights helped the team sharpen summer messaging around odor control, connecting EverClean’s benefits to a timely shopper need.
- Retention: Private coupons helped encourage repeat purchases and keep consumers engaged after price changes.
A cross-functional win
The recognition reflects strong collaboration across Brand Marketing, Sales and key external partners. Together, the teams turned consumer insights, disciplined execution and smart channel choices into strong year-over-year growth and a deeper partnership with JD.
What’s next
The JD High-Growth Trend Brand honor sets a new benchmark for FY27. Our team will continue deepening EverClean’s strategic partnership with JD.com, upgrading high-performance mineral cat litter products, refining full-funnel operations for new user acquisition and repeat purchase, and sharpening the data-driven playbooks that helped make FY26 second half a breakthrough period.
