Packaging
Business context
Packaging plays an important role in delivering the safety, performance and convenience consumers expect from our products. At the same time, we recognize that the materials used to make packaging and what happens to packaging after use can affect natural resources, greenhouse gas emissions, waste systems and communities.
As regulations, customer requirements, consumer expectations and recycling infrastructure evolve, packaging presents both business challenges and opportunities. Emerging requirements focused on packaging circularity and extended producer responsibility can affect costs, material specifications, reporting obligations and product design. Resource availability, recycling infrastructure and the supply, quality and cost of recycled materials can influence our progress toward our packaging goals.
By addressing these considerations, we can pursue opportunities to drive innovation, improve material and cost efficiency, strengthen supply resilience and build trust in our brands.
Goals and commitments
Our IGNITE strategy packaging goals establish a framework to reduce reliance on virgin materials, improve circular design and increase recycled content across our portfolio:
- Reduce virgin plastic and fiber packaging by 50% by 2030.
- Achieve 100% recyclable, reusable or compostable packaging.
- Double post-consumer recycled (PCR) plastic in packaging by 2030.
- Continue to support long-standing commitments to source paper-based packaging from recycled or certified sustainable fiber sources.
Management approach and initiatives
Clorox is working to reduce the environmental impact of packaging while continuing to deliver superior product performance and value. Our robust sustainability governance structure provides accountability and oversight for packaging-related risks and opportunities and regulatory preparedness, as well as for advancing toward our packaging goals. Our management approach focuses on the following areas:
Reduce virgin materials
We look for opportunities to use less packaging and reduce weight or complexity while maintaining product safety, quality and performance. Cross-functional teams evaluate packaging formats, material choices and manufacturing processes to identify solutions that can reduce plastic use and support operating efficiency. For example, a pouch redesign and manufacturing efficiency improvements reduced plastic use in cat litter packaging by approximately 300,000 pounds in fiscal year 2026 versus the previous year.
Design for circularity
We work to design packaging that can remain in use longer or be recovered after use. Depending on the product and available systems, this includes improving recyclability and exploring concentrated, refillable and reusable product formats that can reduce material use while offering consumers convenient ways to use our products. We consider lifecycle tradeoffs so that changes intended to improve one attribute do not unnecessarily compromise product protection, safety, performance or other environmental outcomes.
Increase recycled content
Using post-consumer recycled plastic helps us reduce reliance on virgin plastic and create demand for recovered materials. Recycled-content availability, quality, cost and technical performance vary by material and market. We work with suppliers and industry partners to identify suitable materials and incorporate them where technically and commercially feasible. For fiber packaging, we also support the use of recycled material and certified sustainable virgin fiber sources, as appropriate. See our forest stewardship page for more details.
Packaging-related disclosures
We believe transparency helps keep us accountable to advancing our packaging goals. We disclose progress, as well as information about our overall approach and risk management on our Sustainability Data Hub which includes annual reporting in alignment with the Task Force on Climate-related Financial Disclosures framework and the Sustainability Accounting Standards Board (SASB) Standards. We calculate our recyclability metrics using the How2Recycle label guidance the Association of Plastic Recyclers Design Guide for Plastics Recyclability. Detailed methodology can also be found on the data hub.
Recent progress
As of fiscal year 2026:
- Reduced combined virgin plastic and fiber packaging by 17% per case of product sold compared with our 2018 baseline.
- Achieved 88% recyclable, reusable or compostable packaging.
- Increased post-consumer recycled plastic in packaging to 12%.
Last updated
October 5, 2026