Around the Home and Wellness: Latest innovation from our family of brands
With a laser focus on what people need, we’re introducing a host of new products across our company portfolio. The innovation, much of it building on existing platforms, demonstrates our commitment to creating enhanced experiences for consumers.
Here’s a closer look at our offerings in two areas — Around the Home and Wellness — and when they’ll be available in brick-and-mortar and online retailers.
Burt’s Bees Boosted Tinted Lip Balm
This lip balm available in three shades — Misty Mauve, Rose Knows and Cheeky Cherry — delivers 24-hour moisture in a single application, with a nourishing vitamin C, E, and F core for antioxidant protection and moisture barrier reinforcement that leaves lips feeling softer.
Start of ship: February 2025.
Burt’s Bees Rescue Lip Relief with Flavor
The lip relief product that soothes cracked and chapped lips now comes in three flavors — Honey Vanilla, Watermelon and Berry Medley. Offered in a squeezy tube applicator, it’s enriched with responsibly sourced beeswax, shea and cocoa butters to protect the lips’ natural moisture barrier.
Start of ship: January 2025.
Brita Cherry Blossom Pitcher
A pitcher in a bright pink hue is launching exclusively in Target, offering a pop of color to this space-efficient, easy-to-fill model that fits most fridges, can hold six cups of water, and is made without BPA.
Start of ship: January 2025.
Ever Clean Senior Cats Litter (Europe)
This innovation is designed to address senior cats’ needs by providing stronger odour control and urine absorption for a more frequently used tray.
Start of ship: April 2025.
Fresh Step Heavy Duty Litter
Tackling one of the biggest challenges facing pet parents, this litter offers a 30-day odor control guarantee1 — Fresh Step’s strongest odor-fighting formula yet.2
Start of ship: January 2025.
Fresh Step Health Monitoring Clumping Litter
This Target-exclusive litter uses color-changing granules to help consumers detect signs of potential illness early in an easy-to-use, odor-blocking, clay-clumping formula.
Start of ship: January 2025; on shelf: March 2025.
Glad ForceFlex MaxStrength Trash Bags With 2x Reinforced Top
Our Glad brand has introduced trash bags with a two-times reinforced top that helps prevent rips and tears so you can pull the bag out of the can and carry it with confidence. It’s being offered in Gain Original Odor Shield, Gain Lavender Odor Shield, Fresh Clean Odor Shield and Cherry Blossom Odor Shield scents.
Start of ship: September 2024.
Glad Lavender/Cherry Blossom Trash Bags (Canada)
Designed to transform the household waste experience from a tedious task to a small moment of joy, these new trash bags feature delightful colors and long-lasting scents. With Febreze freshness to neutralize odors, they help keep homes fresh and clean.
Start of ship: June 2025.
Hidden Valley Ranch Seasoning Flavors
An expansion of the dry seasoning platform, this innovation includes new flavors Garlic and Creamy Jalapeno. These 3-in-1 products enable consumers to make flavor-forward recipes, fresh dressing or dip at home.
Start of ship: February 2025.
Hidden Valley Ranch Easy Squeeze Bottles
This remake of the iconic Hidden Valley Ranch bottle in 16-ounce and 24-ounce sizes has a control flow cap and inverted design, helping consumers use just the right amount of ranch on their favorite foods with less mess.
Start of ship: January 2025.
Hidden Valley Ranch Spicy Platform
Three new flavors — Hot Honey Ranch, Creamy Jalapeno Ranch, and Nashville Hot Ranch — are launching nationally. These flavors offer consumers distinct levels of heat and flavor combinations for dipping and dressing, ranging from sweet and spicy to extra hot.
Start of ship: March 2025.
Kingsford Beercoal
In partnership with Miller Lite, the brand is launching charcoal briquets made with real beer, designed to delight the consumer.
Start of ship: May 2025.
These products are a testament to our dedication to helping people thrive in their daily routines. We’re excited to see how they’ll enhance their lives in different ways and continue to drive our growth this fiscal year and beyond.