Introducing the latest innovation from our Clorox family of brands
A host of new products have been introduced in recent months across our company portfolio. These launches occurred as planned despite an unprecedented disruption in our operations due to an August 2023 cyberattack. The innovation, much of it building on existing platforms, seizes on consumer trends such as the self-care movement, sustainability, experiential fragrances and flavors, and more.
Brita Refillable Filter
This refillable filter comes with a reusable plastic shell so only the refills — which are themselves made of coconut husks and can be recycled through Terracycle — get discarded. This results in an 80% reduction in the consumer’s plastic usage over three years.
Start-of-ship: January 2024
Brita Plus
This filter exclusive to Amazon removes twice as many contaminants as our standard filter.
Start-of-ship: January 2024
Burt’s Bees Lip Sleeping Mask | Lavender Vanilla, Moonlight Orchard
These products, exclusive to Amazon and burtsbees.com, offer an elevated lip care experience brought to life through new textures, ingredients and packaging, meeting growing consumer self-care needs.
Start-of-ship: January 2024
Burt’s Bees x Hidden Valley Ranch Dippers Lip Balm Four Pack
This limited-time collab between two of our most fan-obsessed brands, Burt’s Bees and HVR, launched and sold out during the professional football playoffs. This wing basket in balm form includes Crunchy Celery, Fresh Carrot, Hidden Valley Ranch and Buffalo Sauce flavors.
Start-of-ship: January 2024
Burt’s Bees Shea Collection | Mango
The latest products in the Burt’s Bees Shea Collection include a body oil with mango butter and a hand and body butter. The collection reinforces the brand purpose by raising up women in the sourcing communities of West Africa.
Start-of-ship: July 2023
Pine-Sol Concentrated Multi-Surface Cleaners | U.S. Retail
This new and improved 2x concentrated formula allows consumers to make the same amount of cleaning solution as before with half the amount of Pine-Sol so every bottle lasts twice as long when used as directed.i The smaller size also means less water has to be shipped, and less plastic is used per drop of cleaning solution.
Start-of-ship: March 2024
Pine-Sol Concentrated Formula Multi-Surface Cleaners | Professional
With the new and improved 2x concentrated formula, cleaning professionals can use half the amount of Pine-Sol as before and get more gallons of use from a smaller bottle.ii The smaller size also means less water has to be shipped, and less plastic is used per drop of cleaning solution.
Start-of-ship: March 2024
Clorox Foaming Toilet Bomb Toilet Bowl Cleaner | Fresh Scent, Lavender Clean | 5 ct
This product refreshes the toilet in three easy steps, taking the ick out of everyday cleaning and leaving a fresh, clean scent.
Start-of-ship: February 2024
Clorox Scentiva Disinfecting Mist | Coconut & Waterlily, Grapefruit & Orange Blossom | Ready to Use 16 oz.
This bleach-free, ready-to-use Disinfecting Mist, now in Scentiva scents that elevate the cleaning experience beyond the mundane, is a three-in-one product that disinfects hard surfaces, sanitizes soft surfaces and deodorizes the air.iii
Start-of-ship: March 2024
Clorox Scentiva Toilet Bowl Cleaning Gel | Coconut & Waterlily, Lavender & Jasmine | 24 oz.
This bleach-free product in a refreshing scent kills 99.9% of bacteria and deodorizes to renew the toilet and elevate the entire bathroom.
Start-of-ship: March 2024
Glad ForceFlex MaxStrength Kitchen Trash Bags | Bahama Bliss
These vibrant teal trash bags, available exclusively at Walmart, are 25% more durable,iv providing protection against leaks, rips and tears. They neutralize tough odors with a sensational Bahama Bliss scent.
Start-of-ship: April 2024
Hidden Valley Ranch Gourmet Popcorn
This collaboration with AMC Theatres created a gourmet popcorn seasoned with Hidden Valley Ranch that launched at over 400 AMC movie theatres nationwide.
Start-of-ship: December 2023
Hidden Valley Spicy Hot Honey Ranch Dressing
This spicy hot honey twist on America’s favorite ranchv is perfect for dipping or dunking snacks or drizzling on meals or side dishes, adding instant flavor.
Start-of-ship: March 2024
Hidden Valley Inverted Garlic Ranch Dressing
This garlicky goodness puts a delicious twist on America’s favorite ranchv and is perfect for dipping, dunking and drizzling on foods.
Start-of-ship: March 2024
Hidden Valley Creamy Jalapeño Ranch Dressing
This combines the spicy tingle of hot peppers with cool creamy ranch flavor, bringing a little burn to every bite.
Start-of-ship: March 2024
Hidden Valley Cheezy Ranch Dressing
This 100% real cheese twist on America’s favorite ranchv is perfect for dipping, dunking or drizzling on salty snacks for instant flavor.
Start-of-ship: March 2024
Hidden Valley Sizzlin’ Nashville Hot Ranch Dressing
This dressing, combining two favorite flavors into one, serves up a hit of Nashville heat with any dish.
Start-of-ship: March 2024
Hidden Valley Parmesan Ranch Dressing
A thick and creamy flavor bomb made with real parmesan, it can dress up any dish.
Start-of-ship: March 2024
Hidden Valley Green Goddess Ranch Dressing
This herbaceous dressing delivers a vibrant, herby kick of ranch flavor.
Start-of-ship: March 2024
Kingsford High Heat Briquets
This new product targeted to intermediate and advanced grillers is intended to help them level up their grill game. It creates the opportunity for incremental occasions or trade-up for select occasions.
Start-of-ship: October 2023
Kingsford Low and Slow Briquets
This new product targeted to intermediate and advanced grillers is intended to help them level up their grill game. It creates the opportunity for incremental occasions or trade-up for select occasions.
Start-of-ship: October 2023
i When used to clean diluted versus previous Original and Scented Pine-Sol formulas.
ii When used to clean diluted versus previous 144-ounce Pine-Sol Multi-Surface Cleaners.
iii See product label for list of bacteria and viruses killed on hard surfaces and bacteria killed on soft surfaces.
iv Compared to a standard 13-gallon Glad® kitchen bag.
v Based on Hidden Valley Original Ranch IRI unit sales data L52WE 8/20/23.