Brita

Great-Tasting Brita® Water: It’s Good for the Planet

A single Brita® pitcher and filter (1 pound of plastic) can replace 300 standard 16.9 ounce containers of bottled water (15 pounds of plastic), thus saving energy and the use of petrochemicals to make plastic. And that doesn’t include the fuel needed to transport bottled water from plant to store and from store to homes.

Unfortunately, about three-quarters of all plastic water bottles are not recycled, finding their way to landfills. Using one Brita filter also helps keep more than 200 plastic bottles out of our landfills.

At the end of the life cycle of your filters and pitchers, they don’t have to end up in a landfill either. Through a partnership with TerraCycle, we’ve ensured that your old Brita® products can be turned into 100 percent recycled goods like outdoor chairs, bike racks, watering cans or even park benches.

Switching to reusable water bottles and home-filtered water is good for consumers’ wallets, too. The average Brita® pitcher filters 240 gallons of water a year for about 19 cents a day. To get the same amount of water from water bottles would require 1,818 16.9-ounce water bottles a year. At an average cost of a dollar a bottle, that’s $4.98 a day.