All about innovation

Brand innovation: The latest across our portfolio

Brand innovation: The latest across our portfolio

With a laser focus on what people need, we regularly introduce new products across our company portfolio. The innovation, much of it building on existing platforms, demonstrates our commitment to creating enhanced experiences for consumers.

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Have a product or innovation idea you want to share with us?

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Clorox Scentiva Bleach

Clorox Scentiva Bleach

To overcome barriers posed by the powerful but sometimes polarizing smell of bleach, the brand has launched Clorox Scentiva Bleach in a refreshing Lavender & Jasmine scent.

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Fresh Step Heavy Duty Litter

Fresh Step Heavy Duty Litter

Tackling one of the biggest challenges facing pet parents, this litter offers a 30-day odor control guarantee1 — Fresh Step’s strongest odor-fighting formula yet.2

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Hidden Valley Ranch Easy Squeeze Bottles

Hidden Valley Ranch Easy Squeeze Bottles

This remake of the iconic Hidden Valley Ranch bottle in 16-ounce and 24-ounce sizes has a control flow cap and inverted design, helping consumers use just the right amount of ranch on their favorite foods with less mess.

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Burt’s Bees Tinted Boosted Lip Balm

Burt’s Bees Tinted Boosted Lip Balm

This lip balm available in three shades — Misty Mauve, Rose Knows and Cheeky Cherry — delivers 24-hour moisture in a single application, with a nourishing vitamin C, E, and F core for antioxidant protection and moisture barrier reinforcement that leaves lips feeling softer.

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1. Original receipt/UPC required, and request must be submitted within 60 days of purchase for refund. For full terms and instructions, go to freshstep.com/guarantee.
2. Based on odor control.