The lifeblood of our business

Innovation continues to be our lifeblood, and we’re thinking about it more broadly than ever before. Whether it’s creating superior products or going beyond that to include experiences that delight you, expanding into new categories and channels, or tapping the latest technology to better understand what you want when you want it, we’re on a constant quest to meet — and, if possible, exceed — expectations.

How do we do it? We invest to support innovation for the long term. We listen to what people tell us they want in a product and even try to anticipate needs. And we identify the best ideas from both inside the company — including those grounded in cultural and multigenerational insights from our employee resource groups — and outside, leveraging our San Francisco, California, Bay Area location to discover early-stage innovation in order to deepen our pipeline.