Nina Barton

Executive Vice President and Group President – Care & Connection

Nina Barton is executive vice president and group president – Care & Connection at The Clorox Company, a position she assumed in July 2024. In this role, she’s responsible for driving the company’s Care & Connection businesses — Brita, Burt’s Bees, Food, Glad, Kingsford and Litter — to their full potential.

Barton has a consistent record of creating and building brands, leading successful turnarounds, and growing profitable businesses in the U.S. and globally against intense competition. She was most recently the CEO of Vytalogy Wellness, a modern wellness company that fuses science and quality ingredients to create highly efficacious products that have a transformative impact on consumers’ lives.  In this role, she was responsible for leading the company’s more than 600 employees and driving the strategy and growth of its award-winning vitamin and supplement brands, Natrol and Jarrow Formulas.

Throughout her more than 25-year career in consumer packaged goods, Barton has been involved in growing dozens of successful brands, especially in her previous role as global chief growth officer at The Kraft Heinz Company, where she was responsible for leading the company’s global strategy, including e-commerce, R&D and marketing. Prior to her 10-year tenure at Kraft Heinz, she held several other positions of increasing responsibility at Johnson & Johnson, L’Oréal and Procter & Gamble. 

Barton received her Master of Business Administration degree in strategy from The Wharton School of the University of Pennsylvania. She also holds a Bachelor of Commerce degree in marketing and finance from McGill University in Canada.