Purpose & values
Putting people at the center of everything we do
Putting people at the center of everything we do
Clorox is a health and wellness company at heart, and our purpose — we champion people to be well and thrive every single day — reflects our belief that we make a meaningful and positive impact on the world around us.
Championing people starts with the health and safety of our employees. It means building a workplace culture that celebrates diversity and authenticity, enabling everyone to stretch, grow and do their best work.
Championing people to be well and thrive also applies to the consumers we serve. Our products make the world around us and the spaces inside and outside our homes healthier, cleaner and safer. They strengthen bodies and minds, and help people care for themselves and the people and pets they love. Our brands bring people together and make life a little more joyful. It’s why people love us. When our consumers are well and thriving, we are.
Our purpose also drives us to champion the people in our communities. It’s why we’re committed raising them up by supporting equality, equal opportunity and equal justice. And we want to make the planet healthier for everyone, in every corner of the world, with clean air, pure water and unpolluted places where we live, work and play.
We authentically live our purpose and our values in everything we do. Every single day.
Our values
Our values
Our strong corporate values guide us in achieving widespread success and are the foundation for everything we do.
Do the Right Thing
It’s bigger than any one of us, yet it starts with each of us. We lead with integrity, and we earn trust – in every moment and with every choice. We are hungry to grow our business and believe that winning only counts if it’s done in the right way.
Put People at the Center
We genuinely care about people. So, we understand the impact of our words and actions, and feel a responsibility to deliver for our consumers, customers, teammates and communities. We meet our commitments, put health and safety first and strive for a just and inclusive world.
Play to Win
We set the pace for growth in each of our categories. We reimagine the game and are hungry to do more, think bigger, and execute better. It feels like a punch to the gut when we lose. We have high aspirations and the grit to take on big challenges, so we move forward together with courage and resilience in the face of obstacles.
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Our story
Our story
LEARN MOREOur brands have been making a positive difference in people’s lives and communities since 1913. -
Leadership & governance
Leadership & governance
LEARN MOREDoing the right thing — this core value guides every business decision we make at Clorox.