Making innovation more sustainable for people and the planet
![](https://www.thecloroxcompany.com/wp-content/uploads/2022/02/TCC-Mobile-Sustainable-Innovation-Blog-750x486px.jpg)
By John Cogswell, Manager, Corporate Communications
Innovation at Clorox is all about building trusted brands people love. One way we’re delivering on that promise is by developing products with a lower volume of materials, more sustainable ingredients and less waste left behind after use. Here’s a look at some of our latest sustainable innovation:
Clorox Refillable Cleaner![](https://www.thecloroxcompany.com/wp-content/uploads/2022/02/Clorox-Hero-Image-800x800.png)
![](https://www.thecloroxcompany.com/wp-content/uploads/2022/02/Clorox-Hero-Image-800x800.png)
The Clorox® multipurpose refillable cleaner starter kit offers consumers cleaning power they trust with less waste. Using a reusable spray bottle and concentrated refill pods, this product can be refilled up to 30 times and uses 80% less plastic.[i]
Clorox Cleaning Spray Bottle Packaging![](https://www.thecloroxcompany.com/wp-content/uploads/2022/02/Perf-label3-1.jpg)
![](https://www.thecloroxcompany.com/wp-content/uploads/2022/02/Perf-label3-1.jpg)
To make it easier to recycle Clorox cleaning spray bottles, we’ve added perforations to the shrink labels of the packaging. As a result, consumers can more easily remove the label, increasing the likelihood of each bottle being recycled.
Burt’s Bees Rescue Lip Balm with Elderberry![](https://www.thecloroxcompany.com/wp-content/uploads/2022/02/Elderberry-lip-balm-800x800.jpg)
![](https://www.thecloroxcompany.com/wp-content/uploads/2022/02/Elderberry-lip-balm-800x800.jpg)
Burt’s Bees rescue lip balm with elderberry uses responsibly sourced beeswax and antioxidant-rich elderberry to moisturize dry lips and promote healing. The tube is made from 60% recycled and plant-based plastic.
![](https://www.thecloroxcompany.com/wp-content/uploads/2022/02/Glad-Image-space-300x300-1.jpg)
These kitchen trash bags from our Glad brand are made with 50% recovered plastic — including 20% recycled plastic diverted from landfills and 30% reclaimed plastic scrap from manufacturing — and offer the same trusted strength as our other bags. The manufacturing process also uses 100% renewable energy in our North American plants[ii], and 100% recycled packaging. If every consumer in the U.S. chose Glad drawstring trash bags, which use less plastic than leading competitors[iii], it would help divert 100 million pounds of plastic from landfills every year.[iv]
Fresh Step Outstretch Concentrated Clumping Litter![](https://www.thecloroxcompany.com/wp-content/uploads/2022/02/Febreze-800x793.png)
![](https://www.thecloroxcompany.com/wp-content/uploads/2022/02/Febreze-800x793.png)
Fresh Step Outstretch cat litter absorbs 50% more waste and odor and lasts 50% longer — even in multicat households — which means consumers can use less litter and change it less often.[v]
Click here to learn more about the goals we’ve set to make our products and packaging more sustainable.
[i] By replacing 30 Clorox 16 fluid ounce spray cleaners/bottles.
[ii] All energy used is offset by virtual power purchase agreements and purchased renewable energy certificates (RECs).
[iii] Ranges from 7%–22% less plastic versus top 10 competitors.
[iv] Based on IRI data; if existing non-Glad drawstring buyers switch to Glad drawstring bags.
[v] Versus Fresh Step Multi Cat litter.