Teaming up with Pizza Hut, football legend on HVR bottle redesign
By CC Ciafone, Director of Marketing
Hidden Valley Ranch fans, meet your new favorite squeeze: America’s beloved ranch dressing brand is teaming up with Pizza Hut and football legend Eli Manning for an end-zone-worthy celebration of our innovative new Easy-Squeeze bottle.
The new Easy-Squeeze bottle: A game changer
We’re revolutionizing the way people enjoy ranch dressing with our new Easy-Squeeze bottle. This innovative design aims to cater to our consumers’ needs more than ever.
Here’s what makes it an all-pro:
- Improved flow control cap: Say goodbye to mess and drips with just the amount of ranch you want in every squeeze.
- Inverted easy-squeeze bottle: Enjoy every drop of full ranch flavor with less left in the bottle.
The new Easy Squeeze bottle, available in both 16-ounce and 24-ounce sizes, will hit the shelves at retailers nationwide starting in March. This is the first major redesign of Hidden Valley Ranch packaging in over 20 years.
Preserve the moment with a unique collectible
To celebrate the launch, Hidden Valley Ranch and Pizza Hut have created a truly unique collectible: the Hidden Valley Ranch Signature Pizza, delivered by Pizza Hut. This one-of-a-kind pie, autographed by Eli Manning using the precision and control of the new Easy-Squeeze bottle, will be preserved in resin for eternity. Professional Sports Authenticator, or PSA, the most respected third-party authentication and grading company, will authenticate this prized pizza.
Through the HVR Signature Pizza Sweepstakes*, which fans can enter from Jan. 15, 2025, through kickoff on Feb. 9, 2025, one lucky winner will receive the Hidden Valley Ranch Signature Pizza as the grand prize along with a year’s supply of Hidden Valley Ranch and Pizza Hut pizza. Ten runners-up will each receive a year’s supply of Hidden Valley Ranch and a Pizza Hut pizza to create their own signature moments.**
Even after the clock runs out on the Big Game, ranch fans will have lots of time left to savor less mess, less waste and all taste.