Home and professional care: Latest innovation from our family of brands
With a laser focus on what people need, we’re introducing a host of new products across our company portfolio. The innovation, much of it building on existing platforms, demonstrates our commitment to creating enhanced experiences for consumers.
Here’s a closer look at our offerings in two areas — home and professional care — and when they’ll be available in brick-and-mortar and online retailers.
Clorox Disinfecting Wipes in Improved Scents
Our signature product combines the cleaning strength consumers have come to know and trust with new and improved scents for use on hundreds of surfaces.
Start of ship: Summer 2025.
Clorox Platinum Bleach (Middle East)
This multibenefit formula provides better control, no splash and stronger cleaning power along with the same Clorox disinfection consumers trust.
Start of ship: July 2024.
Clorox Scentiva Bleach
To overcome barriers posed by the powerful but sometimes polarizing smell of bleach, the brand has launched Clorox Scentiva Bleach in a refreshing Lavender & Jasmine scent.
Start of ship: September 2024.
Clorox Scentiva ToiletWand Refills
This product intended for use with the all-in-one Clorox ToiletWand cleaning system combines the trusted cleaning of Clorox with an elevated Scentiva experience, in Lavender & Jasmine or Coconut & Waterlily scents.
Start of ship: January 2025.
Clorox Scentiva Red Sea Breeze Scent (Middle East)
This new scent of the Scentiva range brings to life regional hedonics.
Start of ship: January 2025.
CloroxPro EcoClean Disinfecting Wipes
This latest line of wipes, part of the broader EcoClean platform, uses naturally derived ingredients including a 100% plant-based substrate. Start of ship: August 2024.
Pine-Sol Multi-Surface Cleaner Cherry Blossom Scent
This addition to the product lineup leaves a fresh, floral scent that deodorizes and cuts through dirt, grease, grime and allergens.1
Start of ship: February 2025.
These products are a testament to our dedication to helping people keep their homes and businesses clean and clothing fresh. We’re excited to see how they’ll enhance their lives in different ways and continue to drive our growth this fiscal year and beyond.
- Nonliving dust mite matter and pet dander. ↩︎